It all started when Bud Light sent a handful of their beers to a popular transgender influencer named Dylan Mulvaney as a part of a paid sponsorship deal.
To celebrate both March Madness and her first year of womanhood, Mulvaney posted a video of herself dressed like Holly Golightly from the iconic movie Breakfast at Tiffany’s, which included the cans of beer she was sent on April 1, 2023. As the sponsorship deal required, she promoted a sweepstakes challenge that gave customers the chance to win $15,000 from Bud Light.
