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The Independent UK

Lifestyle

Meredith Clark

Adidas defended amid backlash over gender-inclusive Pride Month swimsuit model

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Adidas

An Adidas campaign for Pride 2023 has gained considerable backlash after featuring male-presenting models wearing women’s swimsuits. Now, many people have defended the brand, amidst a wave of anti-trans sentiment towards companies including transgender people in their advertising.

The sportswear brand unveiled its new collection for Pride 2023 on 15 May, titled “Let Love Be Your Legacy”.

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