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The Latest Breaking News from Bob Jordan

5-year-old flying enthusiast spots discrepancy in Southwest training manual diagram: ‘They did not match at all’

The child’s spotting, though not an error, reached Southwest CEO Bob Jordan, who invited him and his family for a VIP tour at the airline’s headquarters

The Independent UK

Meetings are not work, says Southwest Airlines CEO—and he’s taking action, by blocking his calendar every afternoon from Wednesday to Friday

Southwest Airlines CEO Bob Jordan says too many execs mistake packed calendars for productivity. He’s found a “crazy” solution.

Fortune

Southwest Airlines will bring 2,000 new jobs to Austin as city works to expand crowded airport

Austin and the state offered the Dallas-based airline a package of economic incentives totaling $19.5 million to locate a new crew base at Austin’s airport.

The Texas Tribune

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Southwest's CEO says he picks up trash and serves snacks when flying and shares advice from the airline's legendary cofounder

"I don’t want to be crawling over people, so I tend to sit on the aisle so I can get out and do stuff."

Fortune

Southwest Airlines considers adding premium class and airport lounges to compete in crowded market

In midst of transformation, airline looks to introduce services for high-spending travelers as it overhauls business model

The Independent UK

4 Turnaround Stocks to Consider – and 2 More to Keep an Eye On

A turnaround stock is a struggling company with a strong makeover plan that can pay off for intrepid investors.

Kiplinger

Southwest Ends 'Bags Fly Free' Policy After 50 Years — Here's Who Still Gets Free Checked Luggage

The new move, set to take effect on May 28, marks a major shift in the airline's business model as it struggles with lower earnings.

International Business Times

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Southwest Airlines Ends Free Checked Bags for MOST Flyers—Here's Who Still Qualifies

Southwest Airlines ends its long-standing free checked bag policy for most passengers, a significant shift after ditching open seating.

International Business Times UK

Southwest Ditches Free Checked Bag Policy – How Travelers Can Adapt to New Baggage Rules

Bags no longer fly free on Southwest as the airline moves to implement baggage fees in May. Here’s how travelers can save on fees at the airport.

Kiplinger

Southwest Airlines breaks with another tradition and checked bags will cost you now

Southwest Airlines says it’s going to begin charging certain customers a fee to check bags, as the budget airline continues to look for ways to increase its revenue

The Independent UK

Southwest Airlines To Cut 1,750 Jobs In First-Ever Mass Layoffs

Southwest anticipates these job cuts will save $210 million in 2025 and $300 million in 2026. However, the company will also incur a one-time expense of $60 million to $80 million for severance and other related costs.

International Business Times

Here's how Southwest plunged from beloved airline icon to activist investor target

Southwest was a customer darling. But 'active inertia' hobbled the stock and precipitated a leadership crisis.

Fortune

Elliott, Southwest Airlines Close To Reaching Settlement To Avert Board Battle: Report

The parties are currently negotiating terms that would provide Elliott with a number of board seats, though less than the majority, to ensure that control remains with the airline, according to a report.

International Business Times

Can Southwest CEO Bob Jordan keep activists at bay?

Earlier this month, chairman Gary Kelly told shareholders he would retire next year amid pressure from hedge fund Elliott Management.

Fortune

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Fortune

Southwest stock surges 10% as airline presents turnaround plan

The changes come two days after Elliott threatened to call a special meeting as it tries to push CEO Bob Jordan out.

International Business Times

Southwest Airlines Prepares To Share Profitability Plan with Investors

Southwest is hosting its Investor Day in Dallas on Thursday, when shareholders will have the opportunity to hear more about these initiatives and the airline's plan to restore its profitability.

Fortune

Southwest shares drop with chairman retiring amid Elliot pressure

Elliot announced in June that it had built a 11% stake in the airline and called for the departures of Kelly and CEO Bob Jordan.

International Business Times

Southwest Chairman Gary Kelly To Retire As Struggling Airline Shakes Up Board

The moves come after a meeting with large shareholder Elliott Investment Management.

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Fortune

Southwest Airlines is under attack—and it's something founder Herb Kelleher always worried about

Southwest's co-founder, who died five years ago, created the company’s singularly successful model and oversaw 47 consecutive quarters of profitability.

Fortune

Former United Airlines CEO: Activist investors are wrong about Southwest. Running an airline requires more than just financial acumen

'Replacing executives at this critical juncture could disrupt the momentum and stability that Southwest needs to implement changes,' writes Oscar Munoz.

Fortune

Southwest's Gary Kelly is fighting off an activist bid with a poison pill after piloting the airline through COVID

Elliott Management is seeking to oust CEO Bob Jordan and Kelly after disclosing a $1.9 billion stake.

Bored Panda

People Have Had Enough Of Southwest Airlines’ “Miracle Flights” Scam

Southwest Airlines is being accused of having a passive attitude towards individuals who fake mobility issues to gain priority boarding. The post People Have Had Enough Of Southwest Airlines’ “Miracle Flights” Scam first appeared on Bored Panda.

International Business Times

Alaska Airlines Says Expects $150 Mn Hit From 737 MAX Grounding

Alaska Airlines said Thursday it expects a $150 million hit from the Boeing 737 MAX grounding, which will limit its capacity growth in 2024.

Kiplinger

Southwest Airlines Says It's Ready for Winter After 2022's Troubles

Southwest Airlines is discussing its preparedness for winter travel after a meltdown in 2022.

Fortune

Southwest doesn't currently offer red-eye flights, but it says it will in the future

CEO says they’re under consideration.

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