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Fortune
Fortune
Jason Ma

Southwest's CEO says he picks up trash and serves snacks when flying and shares advice from the airline's legendary cofounder

(Credit: Sam Hodde—The Washington Post via Getty Images)
  • Bob Jordan revealed his own flying habits, including where he likes to sit and what he prefers wearing, and talked further about Southwest’s recent decisions to upend its seating and checked-bags policies. Jordan also recalled when he started working at the airline in 1988, saying he met cofounder Herb Kelleher on his first day.

Southwest Airlines CEO Bob Jordan tends not to wear suits when flying so he can give the flight crew a hand.

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