The Latest Breaking News from Audi

Since the mid-1990s, Audi has stood for uncompromising quality in workmanship and materials like no other brand. This laid the foundation for its rise from a somewhat brittle-looking corporate mouse to a premium manufacturer on par with Mercedes and BMW in terms of image. Recently, however, this nimbus has begun…

US President Donald Trump is ready to impose a 25-percent tariff on all imported cars, and automakers are preparing for the worst. The tax poses a difficult challenge for foreign car companies that want access to the American market while remaining competitive on price. For Mercedes-Benz, that means it could…

Broadly speaking, electric vehicles are throwing loyalty out the window and helping brands steal buyers from competitors in unexpected ways. That's something we've known to be true for years, and it's something car companies brag about constantly. For automakers, "conquests" are a big deal. 

2024 was a terrible year for Audi. Deliveries fell by 11.8% to 1,671,218 cars, allowing Tesla to overtake the Four Rings for the first time ever. Domestic rivals BMW and Mercedes also finished way ahead in the luxury sales race. With that in mind, you'd think that the last thing…

Audi's been in the electric-vehicle game for longer than most people might think. The E-Tron SUV—later renamed the Q8 E-Tron—hit production in 2018, years before we'd see anything of the sort from Mercedes-Benz or Cadillac. In that way, it's one of the OGs of the modern electric era. 

A few years ago, the Insurance Institute for Highway Safety (IIHS) discovered that its automatic emergency braking (AEB) test wasn’t really simulating real-world crashes. It had been testing the systems at relatively low speeds, far below the speeds where most rear-end crashes actually occurred. The IIHS decided to raise the…

Audi has introduced a new base trim for its smallest European EV, the Q4 E-Tron. Based on the same MEB platform as the Volkswagen ID.4 and Skoda Enyaq, the new Audi Q4 E-Tron 40 is powered by a 63-kilowatt-hour (59 kWh usable) battery pack that enables a WLTP-rated driving range…

What happened to the convertible? It used to be the ultimate symbol of freedom; top down, wind in your hair, not a worry in the world. But the iconic droptop has all but disappeared over the last decade, with buyers seemingly falling out of love with the idea of unlimited…

BMW, like most automakers, is taking a long, hard look at the current EV market. After some careful consideration of the state of the industry, it's made a decision that's straight out of Toyota's playbook: it's not putting all of its eggs in one proverbial powertrain basket. But unlike rivals…