The Latest Breaking News from Asos

Introducing Cardio Couture: Behind The Rise of Luxury Sports Kit, Where Fitness Meets High Fashion

From ready-to-wear to accessories, fashion has entered its sports era.

Marie Claire · Aug 4, 2025

Check, please: The best gingham fashion to live in all summer long

From bucket hats to strappy dresses and kitten heels, presenting gingham’s grown-up glow-up

Evening Standard · Aug 2, 2025

The Marc Jacobs Sack Bag has always been on my wishlist – but this M&S lookalike might be even better than the original

This M&S top-handle shoulder bag is extremely on-trend and surprisingly premium

Woman & Home · Jul 30, 2025

Adidas Originals x ASOS has just landed online, but be quick - this chic and sporty collaboration is selling fast

Two fashion giants have come together to create a hero range of relaxed basics that will easily work in any wardrobe

Woman & Home · Jul 15, 2025

The best men’s suits under £400: 14 favourites for every occasion (and how to style them)

From wedding-worthy to workwear, crisp linen to classic black, our expert’s pick of the best suits proves sharp tailoring doesn’t have to cost a fortune

The Guardian - UK · Jul 8, 2025

I rarely wear black, but this flattering summer dress has officially stolen my heart

The hybrid style dress is both brilliantly versatile and easy to wear

Woman & Home · Jul 6, 2025

Why Asos should be wary of banning customers returning unwanted goods

Shopping for clothes online is a risky business. How do you know if that top will be a good fit, or those shoes will definitely be the right colour? One popular solution to this predicament is to order lots of tops and lots of shoes, try them on at home,…

The Conversation · Jul 1, 2025

‘Unexpectedly flattering’: the 28 best women’s bikinis and swimsuits for summer

From skimpy to supportive, recycled to reversible, these are the swimwear picks that are worth your money – and will stand the test of time

The Guardian - UK · Jun 26, 2025

Pride 2025: what to wear to look fabulous and chic

From the iconic Protect the Dolls T-shirt to piles of sequins, here’s how to look fabulous this Pride

Evening Standard · Jun 25, 2025

12 best flip flops to nail this summer’s minimalist shoe trend

The latest revival nods to the Nineties

The Independent UK · Jun 19, 2025