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The Latest Breaking News from Asos

Shein doubles profits in UK after sales leap 40% to £1.5bn

Fast-fashion retailer presents ‘real challenge for Boohoo and Asos’ as it considers £50bn IPO, says analyst

The Guardian - UK

Best winter hats for women in 2024/25: From beanies to fedoras

Fend off the freeze in style

Evening Standard

Best barn jackets for women to wear in autumn 2024

Where to find this season’s most popular outerwear trend

Evening Standard

From analysis to the latest developments in health,
read the most diverse news in one place.

On 'The Secret Lives of Mormon Wives,' Holy High-Low Outfits

The cast of Hulu's breakout series pair their Goyard with Zara and Forever21.

Marie Claire

The Asos returns row should be a wake-up call for all of us

The online retailer’s new rules have caused an uproar. But perhaps we need to take a long, hard look in the mirror if our collective fast-fashion habit is that severe, writes Helen Coffey

The Independent UK

Topshop and Topman launch London pop-up ahead of full return this summer

The brand has previously hinted at a revival on social media and is now launching a pop-up this month

Evening Standard

Asos to charge shoppers who regularly return large amounts of goods

Online fashion retailer writes to some customers to say they face £3.95 fee unless they keep up to £40 of order

The Guardian - UK

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Topshop could finally return to the high street as Danish retailer buys stake

Beloved fashion brand has only been available to shop online in the UK since it was bought by ASOS in 2021

The Independent UK

Topshop could return to high street after Asos sells stake for £135m

Online fashion retailer hands control of brand to Jack & Jones owner with sale of 75% stake to help repay debts

The Guardian - UK

Best flannel shirts for men for timeless autumnal outfit inspiration

Welcome to your new season staple

Evening Standard

The best (and worst) web design trends of 2024

We take a look at the year so far, which trends should you embrace, and which should you avoid?

Creative Bloq

I’m a fashion editor and these are my five top tips for how to style a tie front top - including the genius no-flash hack

I've figured out how to wear tricky tie front tops without flashing your flesh

Woman & Home

Lorraine Kelly just wore the most flattering puff sleeve, vibrant orange dress off the high street - and it's on sale today

The presenter looked stunning in a puff-sleeve midi dress as she promoted her new book

Woman & Home

Meet Nibble AI: The ‘secret’ chatbot that lets you haggle for discounts from hundreds of retailers

Users have negotiated savings of up to 40% on shopping hauls with the bot

Evening Standard

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news in one place.

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Evening Standard

Best jeans for petite women that will suit whatever your style, tried and tested

Skip the tailor and shop our curated edit of denim for smaller statures

The Independent UK

Love the dazzling gymnastics outfits? How to get the look for your summer swimwear

As Simone Biles took to the floor in a sparkling showstopper, here’s how Olympic leotards are inspiring our swimsuits.

Woman & Home

Alison Hammond just found the chicest way to wear leopard print – and her outfit is from a high-street favourite

The This Morning presenter gives a masterclass in styling animal print

Woman & Home

I've always shied away from cropped jackets, but Viola Davis' casual chic outfit just convinced me to give them a try

An easy look to recreate, and one I would happily wear every day

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news in one place.

100's of premium titles.
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Fashion Times

Drop What You're Doing Right Now and Buy These Drop-Waist Dresses Before They're Gone

Some may argue that the lower waists translate into a less flattering silhouette, but the setup tends to elongate the torso.

Woman & Home

Reese Witherspoon goes picnic chic in frilly blue gingham with timeless jeans

Reese's latest Instagram video features sweet blue gingham and classic blue denim

Woman & Home

Bridgerton's Golda Rosheuvel wears striking stripes for Wimbledon - and we're taking inspiration for summer

The actress was spotted at the first day of The Wimbledon Championships - proving that stripes are always a good idea

Marie Claire

I swear by this cult lip product for a fresh, minimalist look—and I'm 99% sure you'll already know it

Clinique Almost Lipstick is *the* product for make-up minimalists, but these 7 barely-there formulas are just as good

Marie Claire

3 summer trends worth investing in - what I’m buying from ASOS’ Most Hyped edit

These 3 three trends have serious style mileage

Evening Standard

Best affordable gym clothing brands to shop in 2025

Look good and feel good while you elevate your heart rate

Fortune

Online-only retailer Asos blames 'detrimental' virtual meetings, ordering staff back to the office to lift performance after making $150 million in losses

Asos added that there was a “very real need” for people to touch and feel clothes, which was “impossible virtually.”

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