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International Business Times UK

Technology

Vinay Patel

Gen Z Turns to Google for Shopping Over Amazon, But That's Not Amazon's Only Problem

Amazon Google Morgan Stanley Philipp Schindler Asos Shein TikTok Shop

Amazon faces a significant challenge as Gen Z increasingly shifts its online shopping to Google, partly due to Google's AI features. Younger buyers are also flocking to marketplaces like ASOS, SHEIN, and TikTok Shop, as well as social platforms. (Credit: Pexels)

The landscape of online shopping is undergoing a significant transformation, with a notable shift in how younger generations discover and purchase products.

While Amazon has long dominated e-commerce, new trends indicate that Gen Z increasingly uses platforms like Google for shopping. This generational pivot, however, isn't the sole challenge facing the retail behemoth.

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