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Pedestrian.tv
Pedestrian.tv
Technology
Varsha Yajman

Scarves, Shararas & Erasure: How Western Fashion Keeps Rebranding South Asian Heritage

We were due for a chat about cultural appropriation of South Asian culture —  I mean, it is Coachella right now. But we’re not talking about Vanessa Hudgens or Kendal Jenner’s “boho chic” outfits. We’re talking about Oh Polly and Reformation — two fashion brands that followed the likes of H&M and Lovisa by appropriating South Asian culture.

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