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Evening Standard
Evening Standard
Lifestyle
Joe Bromley

Inside the Topshop revival: ‘We’re going to get things wrong — but we will bring back its swag’

Topshop Topman Kate Moss Asos Oxford Street

When the invitation landed in inboxes, fashion insiders’ Whatsapp group chats all but combusted.

It was the hottest May 1 on record, but the only thing anyone could talk about that day was confirmation of a badly kept industry secret: Topshop is coming back to the high street. Yes, really. “This is your invite to the first IRL event by Topshop in five years!” read the silver letter, the words “Topshop in the house” emblazoned across it. It also gave away the fact this return will be gradual. The day that has been touted as when Topshop goes online on its own website again is August 15, with a catwalk show the day after, likely to feature Cara Delevingne.

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