The Latest Breaking News from Asda

Asda praised for using 'beautiful unfiltered' mum with stretchmarks to model underwear

'When you can see yourself in a photograph and relate'

Liverpool Echo · Feb 11, 2022

Asda launch 'rip off' Valentine's Day Pizza and shoppers are divided

A heart shaped pizza has left shoppers divided after some disgrntled customers claimed it was a 'rip off' while others were rushing to Asda to give it a try, saying it was great for kids.

Glasgow Live · Feb 10, 2022

Asda praised for using mum with stretch marks to model new lingerie set

Brunna Teixeira was chosen to model Asda's brand new Entice lingerie set and customer's have been pleased to see the supermarket "setting real standards in this industry full of fake perfection".

Daily Record · Feb 10, 2022

'I feel seen' - Asda praised for using woman with stretchmarks to model lingerie

The move has gone down well

Wales Online · Feb 10, 2022

Asda flooded with praise as 'real' mum with stretch marks models lingerie

The supermarket teamed up with the model with the goal of empowering others with the unfiltered photos.

Daily Record · Feb 10, 2022

ASDA shoppers praise diverse new characters on nostalgic Matey bubble bath bottles

Nearly every 80s and 90s baby has had a Matey bath

Manchester Evening News · Feb 10, 2022

Asda 'smart prices' to be rolled out in all stores from March after Jack Monroe criticism

Grocery giant reacts to poverty activist's concern that low-income customers can't get their hands on cheapest food ranges

Chronicle Live · Feb 9, 2022

I bought an £18 jumper from Asda and now I can't stop wearing it

It's the comfiest jumper I own

Liverpool Echo · Feb 9, 2022

Cocaine-fuelled burglars caught, 'Wagatha Christie' texts and Asda store change

These are the latest ECHO headlines on Wednesday, February 9

Liverpool Echo · Feb 9, 2022

Asda confirms major change rolling out across all 581 food stores

The supermarket has "taken on board" comments made by anti-poverty campaigner and author Jack Monroe

Liverpool Echo · Feb 9, 2022