George at Asda fans have rushed to commend the brand for using a "real" woman to model its latest underwear set.
The supermarket chain teamed up with mum-of-two Brunna Teixiera to advertise its new Entice lingerie set.
Available in sizes 6-22, the lacy purple three-piece set consists of a an embroidered bra, with high waisted knickers and suspender, reports MEN.