Asda is doubling the number of stores stocking its budget food range, amid high-profile criticism it has not been doing enough to help its customers cope with the cost of living crisis.
The UK's third biggest supermarket chain said it was reacting to rising concerns over inflation and energy prices, following a campaign by poverty activist Jack Monroe.
Food writer Jack, who is well-known for campaigning on hunger, said that low-income shoppers were facing price increases on basic items because they could no longer get hold of value ranges of products.
