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The Latest Breaking News from As Ever

Meghan Markle Faces 'Diana Cosplay' Backlash Over All-Black Outfit and Striking Pose

A promotional photograph for Meghan Markle's As Ever brand has prompted fresh online comparisons with Princess Diana, although any deliberate attempt to mirror Diana's image remains unconfirmed.

International Business Times UK · Oct 8

Meghan Markle's As Ever Christmas Hampers Spark 'Copycat, as ever' Jibe After Palace Launch

Meghan Markle's new As Ever Christmas hampers have drawn 'Copycat, as ever' jibes as critics compare them with Buckingham Palace's festive range.

International Business Times UK · Oct 7

Princess Lilibet’s American accent heard as Meghan shares rare home video

The Duchess of Sussex has shared a video featuring her daughter, Princess Lilibet, as part of a montage documenting her journey with As Ever.

The Independent UK · Oct 7

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Meghan Markle Fans 'Sussex Squad' Accused of Terrorising Priest Who Slammed Her £112 Advent Calendar

Meghan Markle's £112 As Ever Advent calendar has triggered an online dispute after an Anglican priest promoted a £5.99 Christian alternative and faced hostile responses from some supporters.

International Business Times UK · Oct 7

Meghan’s message of gratitude over lifestyle brand as she launches £195 hamper

The duchess wrote on Instagram that her ‘entrepreneurial spirit was always there’ as she recalled her childhood schemes.

Evening Standard · Oct 6

Meghan speaks of her 'entrepreneurial spirit' as she releases £195 holiday hamper

The Duchess of Sussex said she feels ‘very proud’ of As Ever

The Independent UK · Oct 6

Meghan Markle launches new ‘Holiday Collection’ in run-up to Christmas

The Duchess of Sussex’s lifestyle brand revealed that ‘The Holiday Collection: Chapter One’ would be launched on October 6, with the added tagline ‘Merriment in the Making’

The Independent UK · Oct 5

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Meghan adds hostess basket and playing cards to her lifestyle goods

The duchess’s As Ever brand is preparing to launch ‘Chapter One’ of its ‘Holiday Collection’.

The Independent UK · Oct 5

Meghan unveils £112 advent calendar inspired by California mansion

It is the duchess’s first commercial venture since her move back to the UK

The Independent UK · Oct 1

Netizens Call Meghan Markle 'Insufferable' After Lifestyle Brand Posts New Hosting Advice

Meghan Markle's As Ever brand faced criticism after sharing basic hosting advice, with some social media users mocking its polished presentation and questioning its value.

International Business Times UK · Sep 30

What's Next for Meghan Markle in the UK? Duchess Shares New 'As Ever' Video Teaser Amid Acting Blow

Meghan Markle shares a cryptic 'As Ever' video, fuelling speculation about her brand's next move, while her acting comeback faces uncertainty amid reports of a withdrawn role in 'The Gentlemen.'

International Business Times UK · Aug 25

Prince Harry and Meghan Markle's U.K. Move Suggests the "Half-In, Half-Out" Life They Always Wanted Is in Reach, Says Royal Editor

"The King’s reign is their only chance to be so and establish that foothold."

Marie Claire · Aug 20

'They're Broke and Don't Like Trump': White House Official's Wife on Why Prince Harry Is Leaving the US

Prince Harry and Meghan Markle relocate to Britain amid Trump tensions and upcoming UK tax changes. Discover how this move impacts their finances and future plans.

International Business Times UK · Aug 20

Meghan Markle, Prince Harry Face 'Professional Liability' Over 'Fractured' Royal Relationship, Expert Claims

Prince Harry and Meghan Markle's efforts to reconnect with the Royal Family may be driven by professional needs, as their strained relationship is seen as a liability affecting their ventures.

International Business Times UK · Aug 16

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The Independent UK · Aug 6

Martha Stewart delivers harsh verdict on Meghan Markle’s transition to ‘homemaking guru’

Comparisons between the two were inevitable after Markle debuted her Netflix lifestyle series last year

BANG Premier · Aug 4

Meghan Markle marks 45th birthday with pool plunge photo

The Duchess of Sussex celebrated her 45th birthday with a series of playful social media posts while her lifestyle brand, As Ever, marked the occasion with a tribute to its founder amid its latest product launches.

International Business Times UK · Jul 26

'Meghan Is Furious': Prince Harry Allegedly Obsessed With UK Return as Marriage Hits Serious Friction

Prince Harry's reported wish to spend more time in the UK has reportedly caused tension with Meghan Markle, highlighting ongoing friction over their future and relationship with the Royal Family.

International Business Times UK · Jun 30

Meghan Markle's Gift for King Charles Accused of Being 'Free Advertising' for New Luxury Brand Ahead of UK Return

Meghan Markle's reported plan to gift King Charles As Ever jam during a UK visit has triggered claims that the gesture could double as brand promotion.

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International Business Times UK · Jun 23

'No Longer Putting on a Brave Face': Prince Harry Allegedly Begs King Charles for Bailout as Meghan Faces $5M Expired Jam Loss

Prince Harry reportedly seeks financial and public support from King Charles amid mounting expenses and business challenges faced by Meghan Markle's brand, As Ever, in California.

International Business Times UK · Jun 21

'Bankrupt By Year's End': Meghan Markle Faces $5M Collapse as Prince Harry Reportedly Blows Inheritance on Brand

Meghan Markle's As Ever lifestyle brand faces fresh reports of a $5 million stock overhang and 'bankrupt by year's end' warnings, claims her camp strongly rejects as recycled doom-mongering.

International Business Times UK · Jun 18

Prince Harry, Meghan Markle Face Montecito Mansion Downsize as Royal 'Secrets' Cash Supply is Choked Off: Report

Prince Harry and Meghan Markle are rumoured to be under mounting financial pressure in Montecito, with one commentator claiming their ability to cash in on royal 'secrets' is fading.

International Business Times UK · Jun 16

Meghan Markle's As Ever Brand Allegedly Facing AU7 Million Loss Over Unsold Expiring Stock

Meghan Markle's lifestyle brand, As Ever, faces potential losses of AU$7 million due to unsold inventory and declining website traffic, raising questions about the company's financial stability.

International Business Times UK · Jun 16

Meghan Markle Brand Crisis: As Ever Reportedly Faces Bankruptcy As Traffic Slumps 33%

Meghan Markle's As Ever brand is reportedly struggling financially, with declining website traffic and unsold stock raising concerns about potential bankruptcy by year's end.

International Business Times UK · Jun 16

Meghan Markle Fury: Duchess Allegedly Fuming At Prince Harry Over 'Demoralising' Popularity Fall

Meghan Markle is said to be facing fresh pressure after reported poll data showed a decline in US popularity and traffic to her As Ever site. A source quoted by Closer said the numbers were 'beyond demoralising' as attention turns to Prince Harry's role in the brand push.

International Business Times UK · Jun 15

Meghan Markle's Team Slams 'Apocalypse' Rumours as Brand Faces $5 Million Panic Over Spoiling, Unsold Stock

Meghan Markle's lifestyle brand, As Ever, faces scrutiny over potential $5 million in lost profits from unsold stock, amid media claims and the brand's dismissal of such predictions.

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