Meghan Markle's lifestyle venture As Ever is under renewed pressure amid claims it could be facing losses of up to AU$7 million on unsold stock, with reports suggesting website traffic has also dropped sharply since its blockbuster launch.
The figures, which centre on large volumes of perishable products such as jams, teas and flower sprinkles, have sparked fresh questions over whether the Duchess of Sussex's brand can sell through its inventory before key items reach their expiry dates. Industry sources say the scale of the reported overstock has led to growing concern in Hollywood about As Ever's financial outlook.