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The Latest Breaking News from American Riviera Orchard

Meghan Markle Praised for Mastering Luxury Branding with Her High-End Christmas Collection

Meghan Markle is earning praise from branding experts for her clever marketing strategy, pricing approach, and the refined allure she has built around her

The Fashion Central

Meghan Markle shares sweet video of Lilibet’s American accent for first time

The Duchess shared a clip of her and her daughter making jam

The Independent UK

Meghan, Duchess of Sussex didn't like 'word salad' American Riviera Orchard

Meghan, Duchess of Sussex rebranded her lifestyle company from American Riviera Orchard to As Ever because its original name was a "word salad".

BANG Premier

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Meghan labels her old brand name American Riviera Orchard a ‘word salad’

The Duchess of Sussex renamed her business As Ever after running into trademark issues

Evening Standard

Meghan Markle reveals surprising reason behind renaming her lifestyle brand As Ever

The former royal renamed her business As Ever after running into trademark issues

The Independent UK

Prue Leith admits she’s not a ‘fan’ of Meghan Markle or her new lifestyle show

The Great British Bake Off judge said she isn’t keen on ‘touchy-feely mindfulness’

Evening Standard

Meghan Markle confirms new podcast launch date after Netflix series panned

The Duchess of Sussex said working on her latest project Confessions of a Female Founder has been ‘eye-opening, inspiring… and fun!’

Evening Standard

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Drew Barrymore calls Meghan Markle 'Meghan Sussex' on talk show after Mindy Kaling correction

The Duchess of Sussex appeared on the chat show on Thursday for her first daytime television talk show appearance in three years

Evening Standard

Meghan Markle 'makes subtle dig' at royal family in new Netflix series

Duchess of Sussex hails her ‘new chapter’ in lifestyle series With Love, Meghan

Evening Standard

'I'm a Sussex now': Meghan Markle corrects actress Mindy Kaling on her surname in new Netflix show

The Duchess of Sussex has taken her husband’s last name of ‘Sussex’ so as to share the same name as her children

Evening Standard

Meghan Markle lifestyle series With Love, Meghan drops on Netflix - with Prince Harry making appearance

The show is being seen as a make-or-break moment for the Sussexes, who signed a multimillion-pound deal with Netflix in 2020

Evening Standard

Meghan tells of friction over jam as lifestyle series launches on Netflix

With Love, Meghan runs over eight episodes and shows the duchess sharing cooking, gardening and hosting tips.

Evening Standard

Meghan reveals how jam created friction between 50 of her closest friends

With Love, Meghan shows the duchess sharing cooking, gardening and hosting tips

The Independent UK

Meghan Markle recreates famous Princess Diana look in gardening video with Archie and Lilibet

The Duchess of Sussex shares the gardening video days before her new show launches on Netflix

The Independent UK

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The Independent UK

Meghan Markle’s lifestyle products won’t be in stores till ‘months’ after Netflix launch in latest snag

The Duchess of Sussex recently responded to claims that As Ever’s logo copied a Mallorcan town’s coat of arms

The Fashion Central

Meghan Markle's rebranding efforts ‘just don't seem to work'

Meghan Markle’s decision to rename her lifestyle brand from American Riviera Orchard to As Ever has stirred controversy, with a former royal butler arguing

Evening Standard

Meghan Markle responds to critics with cryptic post after relaunching her brand

Duchess of Sussex shares glimpse of personal mood board

The Independent UK

Meghan Markle accused of copying Spanish coat of arms for logo — but town admits they can’t afford to sue

The Duchess of Sussex has rebranded her lifestyle company under the new name, As Ever

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news in one place.

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The Independent UK

NYC clothing label ‘As Ever’ speaks out after Meghan Markle shares rebranding news

The Duchess of Sussex announced she was changing the name of her lifestyle brand on Tuesday

Evening Standard

OPINION - Will anything ever go right for Meghan Markle? Not if the haters have their way

Hear ye, hear ye, a town from an insular island principality off the coast of Spain is feuding with an exiled princess over their coat of arms. No, this is not a headline sung by your local 11th-century bard, but the honest-to-god story that multiple newspapers splashed on today.

Salon

Meghan Markle changes name of new brand

The brand was formerly called American Riviera Orchard

The Guardian - UK

Meghan’s rebranded herself – and it’s another valiant attempt to flog poshness to the little people

The Duchess of Sussex is in that tricky position of having a large platform and not enough to fill it, says Guardian columnist Emma Brockes

The Independent UK

Meghan, the Duchess of Sussex, unveils new lifestyles brand As Ever

Meghan, the Duchess of Sussex, has rebranded her fledgling company to As Ever

Marie Claire

How Meghan Markle Included Princess Lilibet—and Their Stunning Backyard—in Her New Brand, As Ever

The rarely-seen toddler shared in the excitement for her mom's As Ever brand launch announcement.

The Independent UK

Meghan Markle shares rare glimpse of Princess Lilibet in American Riviera Orchard rebrand

Meghan recently announced the name change of her lifestyle brand to As Ever

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