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Evening Standard
Evening Standard
National
Laura Elston

Meghan labels her old brand name American Riviera Orchard a ‘word salad’

American Riviera American Riviera Orchard Meghan Markle As Ever Duchess of Sussex The Duchess of Sussex Orchard Kadi Lee United States Windsor

The Duchess of Sussex has branded American Riviera Orchard, the former name of her lifestyle business, a “word salad”, adding: “I didn’t love that so much.”

Meghan ran into trademark issues when the US Patent and Trademark Office said geographical locations could not be patented, and she eventually renamed her venture As Ever.

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