Meghan Markle is facing fresh claims that her lifestyle label As Ever could be 'bankrupt by year's end,' with tabloid reports in the US and UK alleging the Duchess of Sussex is staring at a potential $5 million loss on unsold stock in California. The speculation, which also drags Prince Harry into the mess by suggesting he has blown much of his inheritance on the brand, is being vigorously denied by her team.
As Ever launched in 2025 as Meghan's big post-royal business play, a glossy lifestyle brand leaning heavily on her fame and carefully curated image. The first drops of jams, teas, baking mixes and flower sprinkles sold out in minutes, prompting glowing coverage and a swift restock. Encouraged by that initial rush, Meghan is said to have dramatically scaled up production and expanded the line, only to find that the follow-up demand did not match the hype.
