Meghan Markle's lifestyle brand As Ever is facing fresh scrutiny in the US and UK after a DailyMail.com report alleged that the company could be exposed to as much as $5 million in lost profit from unsold, perishable stock, a claim her team has dismissed as yet another prediction of 'apocalypse' that has failed to materialise.
As Ever launched earlier this year with a tightly curated range of jams, teas, baking mixes and floral sprinkles, instantly drawing intense media attention because of Meghan's involvement.