The Latest Breaking News from Action for Children

Children's bleak Xmas as they miss out on presents, food and even donate pocket money

Charity plea with families on the brink as cost of living crisis bites with parents being urged to ditch pocket money to children to help with Yuletide crisis

Daily Mirror · Dec 12, 2022

Free warm winter clothing to be handed out across Dumfries and Galloway

Collection points will be set up in Annan, Stranraer and Castle Douglas across the weekend, with another planned for Dumfries later in the month

Daily Record · Nov 11, 2022

John Lewis Christmas advert branded 'awesome' and 'brilliant' over essential message

People are loving the retailer highlighting charities who help children in care

Wales Online · Nov 10, 2022

Watch John Lewis 2022 Christmas ad shining a light on children in care

The retailer said it was proud to use its Christmas ad to ‘generate conversation and action around an often overlooked issue’

Evening Standard · Nov 10, 2022

Watch John Lewis' Christmas advert in full with sweet 'beginner' foster dad and daughter

John Lewis have traded in their usual Hollywood-esque approach to Christmas adverts with a simpler, subtle message of kindness between a foster dad and his daughter

Daily Mirror · Nov 10, 2022

John Lewis highlights plight of children in care in new Christmas advert

The retailer has launched a long-term commitment with their partner charities

The Independent UK · Nov 10, 2022

Heartbreaking reason behind John Lewis’ low-budget Christmas advert The Beginner

Having become renowned for their glossy, Hollywood-esque productions, 2022's John Lewis Christmas advert is very different in tone as it celebrates how a little bit of empathy and kindness goes a long way through a soon-to-be dad and his foster daughter

Daily Mirror · Nov 10, 2022

John Lewis Christmas advert 2022 airs as retailer gives emotional light to 'overlooked issue'

The highly-anticipated festive ad is here so you best get the tissues at the ready.

Glasgow Live · Nov 10, 2022

John Lewis shines light on children in care in highly anticipated Christmas ad

The retailer said it was proud to use its Christmas ad to ‘generate conversation and action around an often overlooked issue’.

The Independent UK · Nov 10, 2022

John Lewis' 2022 Christmas advert tugs at heartstrings with story of 'beginner' foster dad

John Lewis' heartwarming advert ‘The Beginner’ follows a dad trying his best to learn how to skateboard in a bid to connect with his foster daughter at Christmas

Daily Mirror · Nov 10, 2022