The highly-anticipated John Lewis Christmas advert is here and it's set to be an emotional one. As with every year, people at home often find them thought-provoking with many applauding them for the message behind the advert. And this year, it's no different.
For their 2022 ad, the retailer has decided to raise awareness of children in care with the story of a middle-aged man learning to skateboard before welcoming a young teenager into the family home. The 90-second ad, entitled 'The Beginner' includes a cover of Blink 182’s All the Small Things by US artist Mike Geier and shows the man as he struggles painfully to master skateboarding in the build-up to Christmas.
Viewers at home are left questioning the motive behind his perseverance until the final scene, which shows a social worker arriving at his door with young teenager Ellie, who has arrived at her new foster home carrying her skateboard.
