John Lewis has tugged at the heartstrings of Christmas fans across the nation by using its highly-anticipated advert to raise awareness of children in care.
The 90-second ad, entitled The Beginner and set to a cover of Blink 182's All the Small Things by US artist Mike Geier, tells the story of a middle-aged man learning to skateboard before welcoming a young teenager into the family home.
As he struggles painfully to master skateboarding in the build-up to Christmas, viewers are left questioning the motive behind his perseverance until all is revealed in a heartwarming ending. During the final scene, a social worker comes to the door with young teenager Ellie, who has arrived at her new foster home carrying her skateboard.
