It’s a devastating reality that many families will be forced to choose between heating and eating this winter. As the cold winter chill sets in and gas prices spiral, Christmas will be threaded with worry for thousands of households this year.
The harsh economic conditions are something that John Lewis have kept in mind for this year’s Christmas advert. Having become renowned for their glossy, Hollywood-esque productions, this year’s ad is very different in tone as it celebrates how a little bit of empathy and kindness goes a long way.
Aiming to highlight children in the care sector, The Beginner shows a dad-to-be, played by Peaky Blinders actor John Paul Hurley, attempting to learn how to skateboard in order to build a connection with his foster child - who is an avid skateboarding fan - coming to stay for Christmas.
