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Evening Standard
Evening Standard
World
Tina Campbell

Watch John Lewis 2022 Christmas ad shining a light on children in care

John Lewis Action for Children Lewis Bear John Lewis Partnership United States

John Lewis has used its Christmas advert to raise awareness of children in care with the story of a middle-aged man learning to skateboard before welcoming a young teenager into the family home.

The 90-second ad, entitled The Beginner and set to a cover of Blink-182’s All The Small Things by US artist Mike Geier, shows the man as he struggles painfully to master skateboarding in the build-up to Christmas.

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