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The Latest Breaking News from Absolut

Why brands have swapped competing for co-branding

In 2026, more and more brands are teaming up.

Creative Bloq

This hot sauce design dispute is an absolute Tabasco fiasco

The legal battle is heating up.

Creative Bloq

"Brands cannot disconnect from their past": How Absolut Vodka embraces heritage branding

From the bottle to the logo, Absolut knows the power of its brand assets.

Creative Bloq

From analysis to the latest developments in health,
read the most diverse news in one place.

How a long-lost Warhol painting became an iconic vodka bottle design

Absolut turns Andy Warhol’s rediscovered work into an art piece of its own.

Creative Bloq

Absolut vodka's attempt to fix AI is kind of weird

Are they sure this is on brand?

Creative Bloq

Sugababes say they're 'grateful and blessed to have the legacy we have' as they tease new music

EXCLUSIVE: The girl group also reveal what the ultimate night out with them would be like and it includes cocktails and karaoke

Evening Standard

Amazon Prime alcohol deals on Bombay Sapphire, Absolut, Tanqueray and more

There have been some excellent deals on various alcoholic beverages this Prime Day - with Amazon offering up to 36 per cent off beer, wine and spirits.

Daily Record

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Popular city centre restaurant hosting unique Pride events

For the month of June, Roberta's will be decked out in the Pride colours, with a late night DJ every weekend to keep the party going

Dublin Live

Her mother's drunk driving death inspired this CEO to lead a liquor giant

The PepsiCo alum has long pushed for indulgences, in moderation.

Fortune

Dublin garden centre to be turned into one-of-a-kind clubbing experience

You better act fast because a very limited number of tickets for this unique and creative event will go on sale this week

Dublin Live

'I tried the Heinz x Absolut vodka pasta sauce inspired by Gigi Hadid - it's my new go-to meal'

After the boost in popularity for vodka pasta, Heinz has launched a limited series tomato sauce jar with vodka brand Absolut - Mirror reporter Danni Scott grabbed a serving

Daily Mirror

The new Heinz posters are Absolut winners

Vodka meanz Heinz.

Creative Bloq

Heinz and Absolut launch new vodka pasta sauce inspired by social media craze

If you're a big fan of a pasta dish because it's quick, easy, and tasty, then Heinz and Absolut Vodka are about to elevate your midweek meal with a brand new sauce

Daily Mirror

Heinz partners with Absolut for new Tomato Vodka Pasta Sauce

The sauce will be available in limited amounts from Waitrose stores next month

Manchester Evening News

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news in one place.

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Wales Online

Heinz and Absolut Vodka launch pasta sauce inspired by TikTok viral recipe

Spicy vodka pasta went viral after supermodel Gigi Hadid shared her version on social media

The Independent UK

Heinz partners with Absolut to create pasta alla vodka sauce

The two brands have joined for the first time to create the Heinz x Absolut Tomato Vodka Pasta Sauce.

Fortune

This week in the metaverse: A new Bored Ape game, memecoin-themed NFTs, and a possible virtual bar from the makers of Absolut Vodka

Yuga Labs launches a new mint for existing Bored Ape NFT holders tied to a new game, plus news of a sold out meme-coin themed NFT collection, and a look at Absolut's idea for a virtual bar.

Evening Standard

Olly Alexander sought advice from Elton and Kylie on coping with insecurities that comes with fame

Exclusive: The Years and Years singer and It’s A Sin star also talks fronting The Absolut Choir and his hopes to take the gardening world by storm

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