Heinz and Absolut Vodka have joined forces to launch their version of a pasta sauce loved by supermodels. Heinz X Absolut Tomato Vodka Pasta Sauce is inspired by the social media craze for spicy vodka pasta.
The recipe went viral in 2020 thanks to Gigi Hadid sharing her version on TikTok and Instagram. And it will soon be available on supermarket shelves.
Heinz says of the new sauce: "A match made in pasta heaven, the vodka is the magic that unlocks the flavours and intensifies the aroma of this rich and creamy tomato, basil and cheese sauce. During the cooking process, most of the alcohol from the vodka is reduced, boosting the volatile flavour compounds already present in the tomatoes and creating a rich texture that perfectly balances the creamy, cheese notes with the rich tomato and fragrant basil."
