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Creative Bloq
Creative Bloq
Technology
Joe Foley

Absolut vodka's attempt to fix AI is kind of weird

An AI-generated fashion image.

One of the many controversial aspects of AI image generation is bias. Big text-to-image models were trained on millions of images taken from the internet, a large proportion of which presumably reflect a very limited view of human beauty. The result is that generative AI tends to reproduce a lack of diversity in body types and skin colours. 

Google's attempt to correct this in Gemini led to a Asian Nazi-filled disaster, but some are persevering, including Absolut (yes, the vodka brand). So, it's following Dove's lead by pledging never to use AI-generated images of people, right? Er, no. Quite the opposite. It think "AI is here to stay" and that it can help fix it by producing more diverse 'AI-generated fashion images' that it wants to spread all over the internet so they influence future AI models... or something.

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