The Latest Breaking News from Pernod Ricard

Brand partnership for pastis, a traditional Marseille aperitif, with arch-rival decried as ‘stab in the back’

Dispirited fans of Olympique Marseille have vowed to stop drinking the beloved anise-flavoured aperitif after beverage giant Pernod Ricard announced a commercial partnership with football rivals Paris Saint-Germain, sparking a heated row that has drawn in the mayor of France's second-largest city.

AI can change how organizations measure, analyze, and align performance, replacing static, legacy metrics with dynamic, smart KPIs.

As Plastic Free July draws to an end, we look at how the spirits industry has set in motion, multi-pronged plans to address its soil, water, and energy footprints. Spirits manufacturers across India such as Bacardi, Bira91, Pernod Ricard, Piccadily Distilleries, and Anheuser Busch InBev, have begun to step back…

Scotland's whisky industry is making strides in the right direction, but must collaborate to reach net zero in time

While the domestic rosé wine market is growing, French rosé, alone, makes up 50% of U.S. rosé sales.

Pernod Ricard owns several Scottish brands, including The Glenlivet and Chivas Regal.

The decision by Irish Distillers to pull Jameson Whiskey from Russia came just days after Fine Gael Senator Garret Ahearn obtained a picture of the product for sale in Moscow

Iconic whisky brands such as Glenlivet and Ballantine's are being exported from Scotland to Moscow despite Vladimir Putin's invasion of Ukraine.