The Latest Breaking News from Pernod Ricard

One rum, two owners: the decades-long legal battle between the Cuban government and spirits giant Bacardi over the popular Havana Club rum brand has entered a new phase with the enactment of a new US trademark law.

Major League Soccer is coming off a record year that saw all-time highs in attendance and sponsorship revenue.

Paris-based company will focus on spirits such as Absolut and Beefeater as well as champagne

On the rooftop of Pernod Ricard headquarters in Paris, beehives produce high quality honey harvested twice a year. While bees help promote biodiversity in the capital, the chief beekeeper says climate change has led to a drop in the quantity of honey produced.

Supreme Court hears trademark infringement case of whisky brands; Pernod Ricard India Pvt Ltd vs. JK Enterprises.

AI can change how organizations measure, analyze, and align performance, replacing static, legacy metrics with dynamic, smart KPIs.

As Plastic Free July draws to an end, we look at how the spirits industry has set in motion, multi-pronged plans to address its soil, water, and energy footprints. Spirits manufacturers across India such as Bacardi, Bira91, Pernod Ricard, Piccadily Distilleries, and Anheuser Busch InBev, have begun to step back…

Scotland's whisky industry is making strides in the right direction, but must collaborate to reach net zero in time

While the domestic rosé wine market is growing, French rosé, alone, makes up 50% of U.S. rosé sales.