NEW DELHI: Regulators in India's capital are seeking to strike down French giant Pernod Ricard's fresh court challenge against rejection of its city liquor licence, which the company says has left its business "hopelessly fettered" for three years, documents show.
Pernod, which counts India as its biggest market globally by volume, has been unsuccessfully pleading with authorities since 2023 to restore its Delhi city liquor license. The city typically used to account for about 5% of Pernod's country-wide sales, which stood at $2.86 billion in the year ending March 2025.
