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The Economic Times
The Economic Times

Why Pernod Ricard is facing heat in one of its most crucial liquor markets

NEW DELHI - From antitrust cases and tax demands to accusations of illegally boosting its market share, French ​liquor giant Pernod Ricard faces many business ​and regulatory challenges in India, one of its most crucial markets.

The maker of ​Chivas Regal whisky and Absolut vodka counts India as its biggest global market by volume. It competes with the likes of Diageo in the country.

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