From analogue paneer and misleading “100%” claims to liquor bottles and restaurant hygiene, India’s Rs 200 lakh crore consumption economy is entering a new phase where compliance is becoming a competitive and financial variable as the Food Safety and Standards Authority of India (FSSAI) has stepped up enforcement across FMCG, alcoholic beverages, QSRs and online food platforms.
The immediate impact on earnings may be limited, but the crackdown is raising the cost of doing business, putting brand claims under scrutiny and potentially widening the gap between organised companies and smaller, less-compliant rivals.
