The Latest Breaking News from X

Twitter owner’s rebranding is part of larger strategy to add payment functionality and more

Elon might have got it wrong, but there are plenty of ways to use an 'X' well in a logo.

Elon Musk's decision to rebrand Twitter to X has destroyed the most valuable intangible.

A succession of upheavals have characterised Elon Musk’s leadership of Twitter since he acquired the social media platform in November 2022 – from his U-turns on the acquisition, to firings and rehirings and a significant drop in advertising revenue. But his latest move is the most significant: abandoning the globally…

She’s tasked with saving the company now called X, but Musk might be loth to hand over the reins of his $44bn vanity app

Elon Musk may want to send “tweet” back to the birds, but the ubiquitous term for posting on the site he now calls X is here to stay — at least for now

Critics worry that the move could unsettle advertisers and lead to potential Tesla stock sales.

Brands risk losing their gold checkmarks unless they reach a certain ad spending threshold

Despite the turmoil surrounding his management of the social media platform, Musk remains convinced that 'X will become the most valuable brand on Earth.'