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Fortune
Fortune
Leo Schwartz

Elon Musk’s business empire is taking over a small Texan town. Not all of its residents are pleased

Elon Musk, clothed in black, shouting in front of a microphone with his arms in the air (Credit: Angela Weiss—Getty Images)

Like it or not, Elon Musk is everywhere. His cars drive on our roads, his rockets fly over our heads, and his every random thought fills our social media feeds. Now imagine if he was also taking over your hometown. 

That’s the reality for Bastrop, Texas, a historic town with a population of around 12,000 about 40 minutes outside of Austin. The county it’s in has become a base for Musk’s ever-expanding coterie of companies, with satellite-based internet provider Starlink and tunneling startup Boring Company all operating out of facilities within its limits, and Tesla and brain chip company Neuralink nearby. Soon, the company formerly known as Twitter, also owned by Musk, will break ground on its new headquarters in Bastrop, and more than 100 X employees in Austin have been encouraged to make the tiny town their new home. 

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