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Fortune

Christiaan Hetzner

Elon Musk’s Trump gamble keeps paying dividends as advertisers return to X

Elon Musk X Disney Donald Trump United States Bluesky Tesla Inc. Twitter Inc.

President-elect Donald Trump and Elon Musk talk ring side during the UFC 309 event at Madison Square Garden on November 16, 2024 (Credit: Chris Unger—Zuffa LLC/Getty Images)

Elon Musk high-risk gamble to back Donald Trump keeps paying handsome dividends, with the latest beneficiary now his popular yet financially troubled social media platform X.

Musk plunged the social media site formerly known as Twitter into a perilous state in November 2023 when he told companies that pulled their advertising in objection to his management of the platform to “go f--- yourself”.

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