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The Latest Breaking News from Wayne Griffiths

Even Tesla Is Getting Nailed By The 'Bipolar Tariff Regime'

Just about every car company is sweating the Trump administration's rapid-fire tariffs and tariff threats. It's hard to say what's worse, frankly; the potential price increases to new cars if tariffs do go into effect, the costs of retooling their businesses if tariffs stick around long-term, or the back-and-forth "will…

Cupra Will Have Its Own Showrooms in the US

Cupra Will Have Its Own Showrooms in the US

Scout isn't the only Volkswagen Group brand coming to the United States. SEAT's spin-off Cupra marque will arrive here by the end of this decade. CEO Wayne Griffiths says the Spanish brand, which was born just seven years ago, will have its own headquarters and will do business outside the…

How Will Cupra Succeed in the US?

According to Cupra’s CEO, the brand has an advantage that other automakers within the Volkswagen Group don’t: It lacks history. Audi, Bentley, Lamborghini, Porsche, and even Volkswagen have deep heritages and intricate traditions baked into their identities, which come with certain expectations.

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'Incredible' return of carved tree inspires community

The return of a carved tree to Gamilaraay people will reconnect them to their ancestors, cultural practices, lores and inspire future generations, elders say.

Volkswagen's Cupra Brand Is Coming To The U.S. With Two EVs: CEO

By the end of the decade, the Volkswagen Group will plan an even bigger electric U.S. expansion with SEAT's Cupra brand.

The CEO of the hottest new car brand in Europe reveals what it will take to bring Cupra to America

Wayne Griffiths has enjoyed tremendous success with his upstart brand, but the true test is whether he can sell Americans on Cupra.

How one man sold Volkswagen on a daring idea and launched Europe's hottest new car brand

The abrupt success of Cupra has Wayne Griffiths looking to the U.S. market as the next stage of his growth plan.

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'Unsustainable!' Welsh rugby club hit out after playing 'just one home league game since October'

'Unsustainable!' Welsh rugby club hit out after playing 'just one home league game since October'

They feel not enough people are playing rugby any more in Wales

Cupra Aims To Sell 70,000 Tavascan Electric SUVs A Year

Cupra Aims To Sell 70,000 Tavascan Electric SUVs A Year

The 2024 Cupra Tavascan will go on sale in Europe in H1 2024 priced "somewhere between the mass and premium segments;" deliveries will follow after the summer.

Seat Won't Launch Any EVs Until 2026, Will Instead Stick With Budget ICE Cars

Seat Won't Launch Any EVs Until 2026, Will Instead Stick With Budget ICE Cars

Seat has no intentions of launching any EVs until at least 2026, according to CEO Wayne Griffiths.

VW Group's Cupra Brand Eyeing US Entry By 2030 With SSP-Based EVs

Cupra CEO Wayne Griffiths said Cupra needs larger EVs to make it in US, and suggested future models based on VW's Scalable Systems Platform will do the trick.

CUPRA teams up with ABT to compete in Formula E from 2023

CUPRA teams up with ABT to compete in Formula E from 2023

CUPRA has teamed up with ABT to compete in Formula E from 2023, marking the German manufacturer's return to the all-electric championship.

The future of CUPRA in racing is electric

The future of CUPRA in racing is electric

The Spanish brand is officially immersed in Extreme E and ETCR, two fully electric championships with competition formats designed for the new generation. According to Wayne Griffiths, CEO of SEAT CUPRA, this is going to be the way forward for the coming years.

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