The Latest Breaking News from Tim Cook

Apple VR was going to look very different – and it still could in a few years time

Tim Cook reportedly didn't want the as-yet-unannounced Apple VR headset to look like a headset.

iMore · May 18, 2023

New iPhone 15 Pro price rumor has us worried for our wallets

The iPhone 15 Pro could be getting a hefty price tag that widens the generational gap between iPhone models.

TechRadar · May 15, 2023

Pixel 7a, Galaxy A54 show that Apple is clueless when it comes to cheaper phones

Samsung and Google have gotten serious about midrange phones, and it's making the iPhone SE look silly. Here's how the Galaxy A54 and Pixel 7a have left the iPhone SE in the dust.

Tom’s Guide · May 14, 2023

Top analyst says 'the lion's share of tech layoffs are now in the rearview mirror' on the heels of Apple CEO Tim Cook's declaration

"Apple and Cook are in a position to gain market share and hire talent," Wedbush Securities analyst Dan Ives says.

Fortune · May 8, 2023

Warren Buffett likens unleashing of A.I. to that of atomic bomb: ‘We won’t be able to un-invent it’

A.I. "can change everything in the world except how men think and behave," said Buffett, riffing on an Einstein quote about the A-bomb.

Fortune · May 6, 2023

Apple iPhone sales bolster Q1 results

Apple Inc's results beat expectations on Thursday, showing off the tech giant's resilience in a slowing global economy thanks to better-than-expected iPhone sales and notable inroads in India and other newer markets.

Bangkok Post · May 6, 2023

How Apple Could Capitalize on Google's Chatbot Woes

Google's issues competing in the AI space with Bard are Apple's opportunity — if it wants to take it.

Inverse · May 5, 2023

Apple Event: meet the iPhone 17, iPhone 17 Air, iPhone 17 Pro, Apple Watch 11, AirPods Pro 3 and more

The most recent Apple event was on September 9, where we got new iPhones, Apple Watches and AirPods.

TechRadar · May 5, 2023

Apple employees rest easy — Tim Cook says mass layoffs aren't on the cards

Apple CEO Tim Cook says that the company isn't planning mass layoffs unlike others.

iMore · May 5, 2023

Tim Cook finally gives his two cents on AI - but he's waiting it out

In an investor meeting after Apple's latest earnings report was published, Apple's CEO gave his opinion on AI.

iMore · May 5, 2023