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Barchart
Barchart
Andrew Hecht

Apple Recovery- The Leading Company Will Continue To Lead

Steve Jobs was an innovator and a leader who said, "Innovation distinguishes between a leader and a follower." At Apple, Jobs created an environment that fostered innovation with the organization's culture. Before his untimely death in October 2011, Jobs handpicked Tim Cook as his successor. Steve Jobs once said Tim Cook was "not a product guy." However, he chose Cook because of his operational skills and mastery of Apple's supply and manufacturing chain, primarily in China. Meanwhile, Jobs saw something in Cook, who he had worked alongside for years. Tim Cook was eager to "try something different" and willing to take responsibility when it went awry.

After running Apple for a dozen years, the ghost of Steve Jobs remains, but Tim Cook has steered the company to become the most valuable firm.

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