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Fortune
Fortune
Prarthana Prakash

It's not just a store: Apple's retail debut in India says a lot about the company's future ambitions

A picture of Tim Cook joining his palms with a crowd of people cheering at the back (Credit: Anshuman Poyrekar—Hindustan Times/Getty Images)

Apple CEO Tim Cook was in India this week to open the brand’s first flagship stores in the country. “The energy, creativity, and passion in Mumbai is incredible!” Cook tweeted. “We are so excited to open Apple BKC — our first store in India.”

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