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The Latest Breaking News from Sazerac

BuzzBallz, bubblegum vapes and 99p shots: Have we reached the peak ‘kiddification’ of booze and smoking?

COMMENT: A new alcoholic drink has raised alarm bells thanks to its fun, bright packaging and pocket money-friendly price tag. It’s time we stopped giving ‘adult’ products the CBeebies treatment, writes Helen Coffey

The Independent UK

Spirits on the Rocks? The Battle for Jack Daniels

Brown-Forman's stock has risen as beverage giants Sazerac and Pernod Ricard compete for the iconic Jack Daniel's maker, signaling industry consolidation.

MarketBeat

A Brown-Forman Acquisition Could Be Brewing. Does That Mean You Should Buy the Dividend Stock Here?

Brown‑Forman is suddenly at the center of a potential bidding war, with both Pernod Ricard and privately held Sazerac reportedly circling the Jack Daniel's maker, sending shares up roughly 12% intraday and raising the question of whether that M&A premium is now fully baked into the price or still has…

Barchart

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Hornby sells slot car racing brand Scalextric for £20m

Purbeck Capital Partners seals deal with model railway maker for toy racing car business and IP rights

The Guardian - UK

The Super Bowl's First AI Commercial Is For Vodka (And Looks Like It Was Made By Drunk Computers)

It got my attention, if nothing else.

Cinemablend

‘They’re not chic!’ How did BuzzBallz become the undisputed drink of the summer?

Reef, Hooch and Bacardi Breezers are back in favour with gen Z – and BuzzBallz are the biggest hit of all. Why are they the essential alcopop at this year’s picnics, parties and festivals?

The Guardian - UK

Inside the BuzzBallz boom - why Generation Z are obsessed

They are new brightly coloured orbs full of alcohol - but why have they gone viral? Here’s everything we know about the boozy spheres gaining popularity...

Evening Standard

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Bottoms up! Where to find 7 of the most expensive cocktails in London

Thought a £13 negroni was pushing the boat out? Think again. Meet the capital’s priciest concoctions

Evening Standard

Bourbon connoisseurs’ spirits run high, then low, as states allot rare bottles

As liquor connoisseurs’ quest for certain high-end bourbons becomes a blood sport, the 17 states that control their own liquor stores have adopted more and more complex methods to stop obsessed seekers from gaming the system by stalking delivery trucks and reselling sought-after bottles on the black market.

Tribune News Service

Lawsuit: Is Fireball Cinnamon whiskey?

The suit seeks to represent "more than 100" plaintiffs against Sazerac, Fireball's parent company

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