The Latest Breaking News from Sazerac

British spirits company Au Vodka bought by US drinks giant for £300m

IN FULL

The Independent UK · Sep 16

Swansea vodka brand bought by US Buzzballz owner in £300m deal

The Welsh vodka company has been acquired by US spirit giant Sazerac

The Independent UK · Sep 16

UK vodka brand founded by ballboy kicked by Eden Hazard agrees £500m takeover by US giant

Charlie Morgan, who made headlines in 2013 as a Swansea City ballboy after being kicked by the Chelsea winger during a League Cup semi-final, co-founded the business alongside Jackson Quinn

The Independent UK · Aug 17

Spirits on the Rocks? The Battle for Jack Daniels

Brown-Forman's stock has risen as beverage giants Sazerac and Pernod Ricard compete for the iconic Jack Daniel's maker, signaling industry consolidation.

MarketBeat · Apr 23

A Brown-Forman Acquisition Could Be Brewing. Does That Mean You Should Buy the Dividend Stock Here?

Brown‑Forman is suddenly at the center of a potential bidding war, with both Pernod Ricard and privately held Sazerac reportedly circling the Jack Daniel's maker, sending shares up roughly 12% intraday and raising the question of whether that M&A premium is now fully baked into the price or still has…

Barchart · Apr 14

Hornby sells slot car racing brand Scalextric for £20m

Purbeck Capital Partners seals deal with model railway maker for toy racing car business and IP rights

The Guardian - UK · Feb 27

The Super Bowl's First AI Commercial Is For Vodka (And Looks Like It Was Made By Drunk Computers)

It got my attention, if nothing else.

Cinemablend · Feb 3

‘They’re not chic!’ How did BuzzBallz become the undisputed drink of the summer?

Reef, Hooch and Bacardi Breezers are back in favour with gen Z – and BuzzBallz are the biggest hit of all. Why are they the essential alcopop at this year’s picnics, parties and festivals?

The Guardian - UK · Aug 19, 2025

Inside the BuzzBallz boom - why Generation Z are obsessed

They are new brightly coloured orbs full of alcohol - but why have they gone viral? Here’s everything we know about the boozy spheres gaining popularity...

Evening Standard · Jun 28, 2025

Bottoms up! Where to find 7 of the most expensive cocktails in London

Thought a £13 negroni was pushing the boat out? Think again. Meet the capital’s priciest concoctions

Evening Standard · Nov 16, 2023