BuzzBallz, bubblegum vapes and 99p shots: Have we reached the peak ‘kiddification’ of booze and smoking?

The new 99 shots cost under a pound and have an ABV of 49.5 per cent - (Sazerac)

Blue Raspberries”. “Bananas”. “Passionfruit”. “Apples”.

The names of the latest drink launch from Sazerac sound like flavours of Slush Puppie or fizzy pop – the kind of thing you’d treat the kids to at the cafe of your local municipal pool after getting their 25-metre swimming badge.