Super Bowl LX is here, but brands were already sharing their big game commercials online long before its arrival. As usual, advertisers are trying everything this year to stand out, whether that's through callbacks to classic movies or a poop joke starring William Shatner. Now, we have a new ad from Svedka made primarily by AI, but I can't say I'm impressed.
In an interview with THR, Sazerac, the owner of Svedka, announced that the ad was the first known Super Bowl commercial primarily made by AI. Check out the spot, which features two robots doing a TikTok dance that was chosen in a company contest, and wonder why the ad looks like it was made by drunk computers:
