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The Independent UK
The Independent UK
National
Rosie Slater

British spirits company Au Vodka bought by US drinks giant for £300m

Au Vodka United States Charlie Morgan Sazerac
  • Swansea-based spirits company Au Vodka has been acquired by American drinks giant Sazerac in a deal reportedly worth £300m.
  • Founded in 2015 by friends Charlie Morgan and Jackson Quinn, the brand gained fame for its signature gold bottles and social media marketing.
  • Broadcaster and DJ Charlie Sloth joined the firm as an investor, with the business growing to employ more than 80 people in Wales.
  • Co-founder Charlie Morgan hailed the acquisition by Sazerac as the natural next step for Au Vodka's global expansion.
  • Sazerac, which owns major brands including Buffalo Trace Bourbon and Southern Comfort, aims to use the deal to strengthen its UK market presence.

IN FULL

Swansea vodka brand bought by US Buzzballz owner in £300m deal

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