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The Latest Breaking News from PerfumeTok

‘Smellmaxxing’ and ‘frag heads’: how the gen Z perfume boom came up roses for indie brands

The global fragrance market is bigger than ever as small makers are buoyed by PerfumeTok – and teenage boys

The Guardian - UK · Jun 30, 2025

12 Viral Perfumes Actually Worth the TikTok Hype

PerfumeTok provides.

Marie Claire · Jan 3, 2025

The niche fragrances going viral on #PerfumeTok

Put down your Dior Sauvage or YSL Black Opium — for Gen Z only underground scents will do

Evening Standard · May 30, 2023

From analysis to the latest developments in health,
read the most diverse news in one place.

The Fragrance Shop announce top perfumes - including one loved by influencer Alix Earle

With over 2.3 billion searches on TikTok and more specifically #PerfumeTok, The Fragrance Shop have uncovered the top four that are trending right now - including one loved by the influencer of the moment, Alix Earle

Daily Mirror · Jan 23, 2023

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