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The Latest Breaking News from Chriselle Lim

Chriselle Lim Isn’t Going Anywhere

Following Phlur’s sale to TSG Consumer, Creative Director Chriselle Lim exclusively tells ‘Marie Claire’ her plans to scale the viral fragrance brand.

Marie Claire · Aug 6, 2025

You’ve Smelt Phlur’s Viral Perfumes—Yet It’s Their Lighter, Softer Body Mists That I Can’t Get Enough Of

Heavenly scents

Marie Claire · Jun 15, 2025

Phlur Golden Rule Will Be the First Viral Perfume of 2025

It singlehandedly changed my stance on floral scents.

Marie Claire · Jan 7, 2025

From analysis to the latest developments in health,
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Chriselle Lim Is All for a Social Media Break

Meet the content creator who encourages you to go offline.

Marie Claire · Apr 1, 2024

Brand-backed influencer campaigns can be hard to spot – how to tell if a company is behind a social media post

Nearly three-quarters of Generation Z (people born between 1996 and 2010) follow at least one influencer on social media platforms and 44% buy things based on influencers’ recommendations.

The Conversation · Sep 4, 2023

The niche fragrances going viral on #PerfumeTok

Put down your Dior Sauvage or YSL Black Opium — for Gen Z only underground scents will do

Evening Standard · May 30, 2023

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