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The Latest Breaking News from Earl of East

Which Types of Fragrance Make a Home Smell Fresh and Clean? 3 Scents That Will Perfume Your Space to Feel Pristine

Not quite the sterilized scent that wafts through hospitals; these notes are more refreshing, light, and totally appealing

Livingetc

A Butter-Scented Candle? This Slightly Mad-Sounding Home Fragrance Collab Is Straight Out of Your Supermarket's Dairy Aisle

This new and exclusive butter-scented candle smells so delicious, you're going to want it lit at breakfast, lunch, and dinner

Livingetc

7 Home Wellness Trends You Can Expect to See in 2026 — It's Less About 'Performative' Design and More About Intentional Rejuvenation at Home

It's time to beat digital fatigue and regain control over our spaces for a healthier abode that truly helps us flourish

Livingetc

From analysis to the latest developments in health,
read the most diverse news in one place.

4 Fragrances That Bring in Negative Feng Shui — And Why They Should Be Avoided at All Costs

Hosting these smells in your home could be a recipe for bad luck

Livingetc

A GAIL's Bakery Scented Candle? This Sweet and Savory New Collab Might Just Be the Perfect Gift for Anyone Who Loves Freshly Baked Goods

One to satisfy your savory buds and one for the gourmand-loving, of course

Livingetc

Forget Citronella Candles, I Found These Supersized Garden Incense Sticks That Smell Amazing and Keep Outdoor Pests at Bay

These limited-edition supersized incense sticks will refresh your garden air and keep insects away — plus, they're plant-friendly

Livingetc

‘Smellmaxxing’ and ‘frag heads’: how the gen Z perfume boom came up roses for indie brands

The global fragrance market is bigger than ever as small makers are buoyed by PerfumeTok – and teenage boys

The Guardian - UK

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Earl Of East Just Dropped 'Croissant', 'Matcha', and 'Milk Bun' Candles — Now My Home Smells Like Breakfast All Day

Channeling French pâtisserie energy at home just got so much easier and it's all thanks to this delectable candle drop

Livingetc

The best scented candles in the UK: 17 affordable, genuinely great-smelling candles – tested

From sea salt to cardamom, soy wax to sustainable refills, these are the best, most nausea-free scented candles around for Christmas and beyond (and they’re all under £30)

The Guardian - UK

Best scents for a dinner party – these are the smells you should use to impress your guests

Set the right tone for your gathering with the ultimate guide to scenting your dinner party like a professional host

Ideal Home

My Home with Earl of East: "We like the neighbourhood feel of Leyton"

The duo behind the fragrance brand have made a Leyton new-build their sanctuary

Evening Standard

How to make a bedroom smell lovely without candles – 6 gentle ways to fragrance your space and turn it into a sleep sanctuary

There are no candles needed to make your bedroom smell heavenly good

Ideal Home

Ace Your Beauty Sleep With Our Edit of the Best Bedroom Fragrances — From Calming "Gourmand" Candles to Swinging Floral Diffusers

Still wondering what the best fragrances for sleep are and how to incorporate them into your room décor? These are the scenting gems that grant us peace amid the storm, and they come in all formats!

Livingetc

The Best London Concept Stores — The Only Aesthetic Shops to Know for an Authentic Retail Experience

From exclusive luxury fashion and nightlife destinations to six-stories buildings stocked with one-off ceramics, furniture, and garments, these are the London hotspots to shop right now

Livingetc

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Livingetc

4 Best Scents to Make Your Bathroom Smell Like a Spa for the Ultimate Self-Care Sanctuary

The quick trick to aromatically transforming your bathroom into a zen haven

Livingetc

These are the 4 Best Scents to Revitalize Your Space and Breathe New Life Into Your Home

For a home fragrance that invigorates the senses, look out for these notes

Homes & Gardens

I'm an interiors editor, some of my favorite candles are now on sale at Nordstrom

From Boy Smells to EYM and Earl of East, there's up to 45% off a whole range of wonderful candles in Nordstrom's Half-Yearly Sale – trust me, you can never have too many candles

Livingetc

These Are the 7 Best Candle Scents For a Home Office to Uplift and Energize Your Mood

Choosing the right fragrance for your home office can help boost productivity

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news in one place.

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Livingetc

People with homes that smell like Christmas always use these scents (and they aren’t pine or cinnamon)

For a Christmassy fragrance, here are the best notes to scent your home

Evening Standard

Best autumn candles for a gorgeous scent as the season turns

Seasonal scents you’ll fall for

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