Move Over Swimming Pools, Every Rich Person Wants an Analogue Room Apparently, the richest thing you can do now is log off Marie Claire · Mar 24
‘Smellmaxxing’ and ‘frag heads’: how the gen Z perfume boom came up roses for indie brands The global fragrance market is bigger than ever as small makers are buoyed by PerfumeTok – and teenage boys The Guardian - UK · Jun 30, 2025
Earl Of East Just Dropped 'Croissant', 'Matcha', and 'Milk Bun' Candles — Now My Home Smells Like Breakfast All Day Channeling French pâtisserie energy at home just got so much easier and it's all thanks to this delectable candle drop Livingetc · Feb 22, 2025
My Home with Earl of East: "We like the neighbourhood feel of Leyton" The duo behind the fragrance brand have made a Leyton new-build their sanctuary Evening Standard · Nov 28, 2024
How to make a bedroom smell lovely without candles – 6 gentle ways to fragrance your space and turn it into a sleep sanctuary There are no candles needed to make your bedroom smell heavenly good Ideal Home · Nov 4, 2024
Designers Always Rely on These 4 Finishing Touches for a Bed for Ultimate Comfort These chic additions to your bedroom will transform it into an oasis of tranquility Livingetc · Apr 18, 2024
4 Best Scents to Make Your Bathroom Smell Like a Spa for the Ultimate Self-Care Sanctuary The quick trick to aromatically transforming your bathroom into a zen haven Livingetc · Mar 23, 2024
If your candles are smoking or tunnelling, you need to stop doing these 4 things How not to burn your money away Marie Claire · Mar 1, 2024
4 Best Scents to Ring in Spring According to Experts — 'They'll Revitalize your Home for a Fresh Season!' Look out for these fragrances to make your home feel fresh and vibrant as we welcome a new season Livingetc · Feb 27, 2024