Looking for a new fragrance for 2023? Or perhaps you’re in the market to buy one for that special someone this Valentine’s Day? Well look no further as we might be able to help - all with the thanks of TikTok and The Fragrance Shop.
With a combined total of 2.3 billion on #PerfumeTok, The Fragrance Shop have shared the top four that are trending right now.
From Narciso Rodriguez to Ariana Grande, YSL and Mugler - there’s something for everyone and every taste this season.
Better yet, those who sign up to The Fragrance Shop’s MYTFS, you’ll get 20% off and free delivery on your favourite fragrances from just £15 a year! There are also exclusive perks and unique offers all year round!
And if you’re not sure about what someone you’re buying for will like, or just yourself - there’s also The Fragrance Shop’s scentaddict service.
Get your favourite perfume delivered to your door every month - your 8ml refillable atomiser will arrive in your first order, then for £12 a month you can refill it with a scent of your choice!
Choose a different women's perfume each month to get the most out of your membership - explore a new way to discover fragrance with a monthly perfume subscription!
As for those top four that are trending right now? Well with 38.1m views on TikTok, and 120% search increase on Google over the past 30 days in the UK - it’s no wonder YSL LIBRE has made the top four.
LIBRE, the French word for ‘free’, pays tribute to YSL’s enduring spirit of empowering people to live their lives as authentically and unapologetically as possible.
This grand floral Eau de Parfum with an unequivocal YSL twist, burning sensuality of the orange blossom flowers from Morocco, twisted with the aromatic boldness of lavender from France.
Lavender is traditionally used in male perfumery is given an ultra-sensual facet for a women’s perfume that is both fiery and couture, with that uniquely androgynous YSL attitude.
Mugler Alien Goddess has got 95.4m views on TikTok for #aliengoddes, there’s also been +40% traffic over the past 30 days in the UK on Google, and over 500k likes on this viral video!
The exotic floral fragrance opens with radiant top notes of Italian bergamot and serene coconut water, revealing a luminous heart of sensual jasmine grandiflorum and heliotrope. Offering an endlessly captivating trail, the base features addictive bourbon vanilla and cashmeran.
Cloud by Ariana Grande has 76.3 million views on #arianegrandecloud and a further 14.4m on #arianacloudperfume. Google traffic is 120% in the UK for the past 30 days on 'Ariana Grande Cloud’ - and of course influencer of the moment, Alix Earle, has gone viral for using this fragrance!
This addictive scent opens with a dreamy blend of alluring lavender blossom, forbidden juicy pear and mouth-watering bergamot.
The heart of the fragrance is a whipped touch of crème de coconut, indulgent praline and exotic, vanilla orchid. Sensual musks and creamy woods add a cashmere like feel that seduces the senses.
And finally, Narciso Rodriguez for her MUSC Noir Rose has had over 53.4 million views on #narcisorodriguez on TikTok. Recently there has been an 80% increase in search traffic on Google over the past 30 days in the UK for 'Narciso Rodriguez Musc Noir Rose’.
It’s also tipped as the fragrance every chic French girl wears! Not to mention this viral video has over 15 million views - and counting!
Top notes of Italian bergamot oil, highlighted with pink peppercorn, bring a sweet fruitiness. Solar notes fuse with the signature heart of musk and a hint of luscious plum to create a profound sense of intimacy. Base notes of creamy oriental vanilla offer sensuality and addiction to this eau de parfum.
But what do you think? Have you tried or smelt any of these fragrances before? Or fancy trying them out for yourself or purchasing for a loved on? We’d love to hear your thoughts so let us know in the comments section.
