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Marie Claire
Marie Claire
Lifestyle
Brooke Knappenberger

12 Viral Perfumes Actually Worth the TikTok Hype

Product collage of Giardini di Toscana Bianco Latte, Maison Mataha Escapade Gourmande in white boxes with black border on white, grey, pink gradient background.

I blame TikTok for too many late-night doom scrolls and a deep pinky indent (IYKYK). But it's not all bad. TikTok has introduced me to some of the best-ever perfumes. Since making my way onto PerfumeTok, my collection of signature scents has grown tenfold thanks to some of the best viral perfumes.

The social media platform has flipped the script on how I shop for fragrance. One rave review from my favorite perfume influencers, and I'm hitting the "add to cart" button within seconds. Niche and mainstream brands have been the subjects of a viral moment, with the vast majority falling into the gourmand or broader vanilla category.

According to Demi Rawling, a content creator and founder of the fragrance discovery app Snif, this isn't a coincidence. She previously told Marie Claire, "I believe it’s because many people on 'PerfumeTok' are relatively new to the fragrance world. And where do most newcomers start their fragrance journey? Gourmand scents." She adds that because brands are aware of the viral potential of sweet-smelling fragrances, they often launch their own in the hopes of replicating that same success.

While gourmands may be the most talked about perfumes on TikTok, a few others (think: unisex fragrances, musky scents, and some bold florals) have also found success on my For You Page. But are they all worthy of the hype?

To find out, I tested the 12 best viral perfumes from TikTok. Whether you're curious about what's drawing creators' attention or simply in the market for a new winter fragrance, keep scrolling for my detailed, first-person review.

Shop the 12 Best Viral Perfumes on TikTok

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