I blame TikTok for too many late-night doom scrolls and a deep pinky indent (IYKYK). But it's not all bad. TikTok has introduced me to some of the best-ever perfumes. Since making my way onto PerfumeTok, my collection of signature scents has grown tenfold thanks to some of the best viral perfumes.
The social media platform has flipped the script on how I shop for fragrance. One rave review from my favorite perfume influencers, and I'm hitting the "add to cart" button within seconds. Niche and mainstream brands have been the subjects of a viral moment, with the vast majority falling into the gourmand or broader vanilla category.
