Toblerone making huge change to iconic packaging removing 'hidden' image The image of the Matterhorn mountain is to be removed from Toblerone packaging Liverpool Echo · Mar 6, 2023
Toblerone is no longer Swiss enough to feature the Matterhorn on its packaging Toblerone is moving some of its production to Slovakia, meaning it can no longer legally call itself "Swiss-made." That branding change will include swapping the iconic peak for a more generic one. WEKU · Mar 6, 2023
Toblerone is being forced to change its design again The fate of the brand's blink-and-you-'ll-miss-it Bernese bear remains unknown. Fortune · Mar 6, 2023
Toblerone makes major change to packaging - as it's no longer made in Switzerland The pyramid-shaped chocolate bar will now be mostly made in Slovakia instead of Switzerland, which under Swiss rules means it can no longer use the Matterhorn mountain peak Daily Mirror · Mar 6, 2023
Toblerone to make major change to packaging due to strict Swiss rules Strict rules about ‘Swissness’ prevent national symbols being used to promote products that are not made exclusively in the country The Independent UK · Mar 6, 2023
Toblerone to change its packaging due to strict Swiss rules Strict rules about ‘Swissness’ prevent national symbols being used to promote products that are not made exclusively in the country The Independent UK · Mar 6, 2023