Toblerone is getting a packaging revamp.
The image of the Matterhorn mountain is to be removed from Toblerone packaging as some of the chocolate bar's production moves outside Switzerland. Toblerone's pyramid-shaped pieces, which are studded with almond and honey nougat, are intended to resemble the Swiss peak that currently features on the bar's packaging.
That image will now be replaced with a more generic alpine summit, the brand's US owner, Mondelez, has reportedly said. Since 1908, Toblerone has been produced in the Swiss capital, Berne, whose heraldic animal - a bear - is hidden within the image of the Matterhorn.
